Investing ? Avoid popular

Flat isometric vector concept of five stars, best rating, customer feedback, positive review. Winner award First place

Why ‘popular’ is not the best in quality Cambridge dictionary has this as the meaning of the word popular ; ‘liked, enjoyed, or supported by many people’. Popular is also generally a safer option, something which has to be attractive to a large section of its target group (TG). And that’s exactly where the problem lies. It is built […]

...Read More